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BASE GROUP thus represents the entire spectrum of creative diversity. Strategists, copywriters and media producers. Directors, composers, exhibition architects and dancers. Researchers, experimenters and digital experts. Innovators and state-of-the-art artists. People who strive to leave the beaten track and stage something new with courage and the will to experiment. They all are part of and united in BASE GROUP . Together we create – and use – freedom for artistic development in order to optimally stage a brand and/or its products.
“Be a voice, not an echo”: that is our credo. With this basic attitude, we develop innovative concepts that wow through extraordinary staging, state-of-the-art media design and unconventional performances. BASE GROUP does not follow trends, but shapes them. In everything we do, we strive to be the benchmark – an ambitious claim that inspires us time and again to create something special.
BASE GROUP is a mindset, an attitude, a passion for the extraordinary. Our goal is to always raise the bar a little higher and reach the next level. Strong brands are our passion. Unconventional and “never seen before”. Independent and experimental. Making a difference. That´s what we are working for. “Me too” concepts or copied ideas? No way!
We are no classic agency but a hotspot and playground for creatives. Lean structures, changing constellations, mutual impulses: that’s what makes BASE GROUP tick. With all our creative free flow, we keep an eye on business and use our expertise in a targeted way. Thus, creative experimentation and risk awareness go hand in hand.
We work performance-oriented, but with flat hierarchies and without cost-driving overheads. The composition of the teams is as flexible as possible and depends exclusively on the task at hand. Reliability, transparency and budget compliance as well as a fair partnership with clients and employees are decisive aspects of our work. Due to our open- structure, BASE GROUP can be many things: Consultant, sparring partner and creative forge, enabler, doer, lab and visionary – just as the project requires and you like us to be.
BASE GROUP offers all services that enable groundbreaking brand presentations. Our core competencies are holistic storytelling, utopian-progressive scenarios and inspiring productions that surprise people and inspire them to sustainably engage with what they have experienced. We imagine brands and make them tangible – live, digitally, medially and spatially. Be it stagings, artistic performances or media campaigns, be it installations, interactions or websites: We develop a strong guiding idea and give it the best possible form. With project-specific teams. Through professional creative direction. With the help of mastermind Carel Jongbloed, who pulls all the strings. So what’s in for you? A creative partner who makes your brand shine. A creative pool of innovative, exceptional talent. And the chance to make spectacular, memorable appearances.
Are you ready? We look forward to hearing from you.
for contact: carel.basegroup@gmail.com